11/30/2023 0 Comments Nike air jordan 1![]() ![]() Enabled by eBay, sneakerhead culture gave consumers the opportunity to buy, trade, and resale sneakers. In 2020, Sotheby’s auction house sold a pair of Jordan 1s for $560,000. The result is that the Jordan 1s are some of the most coveted shoes today. The infamy and the instant cool-factor of the Jordan 1, and later Air Jordan, was a fashion and marketing alley-oop-the pinnacle for an athlete branded product and a feat that wasn’t surpassed by anyone else. Fortunately, the NBA can’t stop you from wearing them.”īy the end of the season, Jordan became the NBA Rookie of the Year-and Jordan 1 sales total $126 million. 15, Nike created a revolutionary new basketball shoe. A Nike commercial featuring a young Jordan bouncing a basketball with censor bars over his sneakers. Nike, a relative newcomer to the world of athletic shoes with cutting edge technology and out-of-the box marketing strategies, turned the $5,000 fines into an opportunity to community-build an even larger fan base around the latest NBA star and ignite the idea of revolution in young people in the U.S. The shoes subsequently became known as “BANNED” -and Nike, smartly, decided to make lemons out of lemonade. Each time Jordan laced up his Jordan 1, he was actually fined $5,000.00 per game. Bold and braggadocious, the Jordan 1, like the player who wore them, received a lot of attention. ![]() Because of this colorway, the Jordan 1’s nickname became “BRED”. Moore pushed this idea by creating Jordan 1 in red, black, and white-the Chicago Bulls colors. Occasionally, the sneakers were white with the accent color of the team. ![]() In 1984, most NBA regulation basketball sneakers were simply all black or all white. Aside from the innovative construction-the fixed straps to the forefoot and ankle for more stability, a heel cup for extra support, padded ankle collars for a more comfortable fit, air cushions, and the winged logo on the upper part of the high tops-the most notable innovation of the Jordan 1 design (and the most disruptive) was the color. I put a basketball in the middle of them.” “She gave me the wings, and I sat down and started drawing the wings. “The flight attendant had just given it to him, so I said, ‘Can I have a pair of those wings?’” Moore told Slam magazine in 2018. As the legend goes, in a meeting in Washington with Nike executives, David Falk (Jordan’s agent) suggested the name Air Jordan because of Michael’s ability to gracefully soar through the air while making his famous dunk shots.Īllegedly, after the meeting, Moore sketched the winged logo on a cocktail napkin during a flight back to the Nike HQ in Beaverton, OR, after seeing an attendant handing out a winged pendant to a child. The answer is Peter Moore, the first Creative Director for Nike who designed the Jordan 1. Ĭheckout with ease using The Sole Market, or shop our favourite picks from a number of retailers above.So how does a utilitarian sneaker become iconoclastic? You can shop our range of upcoming Jordan 1s, as well as our selection of women’s Air Jordan 1 releases. If you’re looking to buy a pair of Nike Air Jordan 1s, The Sole Supplier has a broad selection from Europe’s leading retailers so you can checkout in confidence that you got the best price. No matter your style of preference, there’s an Air Jordan 1 for everybody! Original colourways such as the "UNC University Blue” and "Neutral Grey" have seen retro releases, alongside a range of new colourways such as the "Dark Mocha" and "Shattered Backboard" colourway. Although the Jordan 1 high-top is the original design, there are now also variations such as the Air Jordan 1 Mid and Jordan 1 Low. Unrivalled in style and comfort, the classic design of the Jordan 1 has made it a must-have sneaker. The Jordan 1 became more than a basketball shoe, and soon broke into the fashion world. Since then, the sneaker has gone on to make history as one of the most coveted sneakers in the world.įirst released in the famous ‘ Bred ’ and ‘ Chicago ’ colourways, this silhouette first gained attention as Jordan was fined $5,000 dollars by the NBA every time he wore them! The air cushioning technology and durable design of the shoes was unlike anything seen before. The Nike Air Jordan 1 first released in 1985 as Michael Jordan’s first signature basketball shoe for Nike. ![]()
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